Privacy Policy


This privacy policy sets out how Vale Labels Ltd uses and protects any information that you share with Vale Labels Ltd.

Vale Labels Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

Vale Labels Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 22/02/2022.

By interacting with Vale Labels Ltd, accessing this website, or making contact you confirm that you have read, understood and consent to this privacy policy. If you do not agree with any part of this privacy policy, you must not use the website. You can also contact us regarding your data using the email address listed further down this page.

The law sets out a number of different reasons for which a company may collect and process your personal data. We may rely upon the following legal basis:

  • Performance of Contract – this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Legitimate Interest – this means enables us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
  • Comply with a legal or regulatory obligation – this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


We may collect your data in the following situations:

  • When you visit our website
  • When you create an account with us
  • When you make a purchase or service in store, by phone or via our website
  • When you engage with us on social media
  • When you make contact with us by any means with queries, comments, complaints etc


We sometimes need to collect your data in order to fulfil a contract/enquiry with you, to keep you updated if you have requested this, to share offers that you might be interested in or to improve the way that we interact with our customers.

Here is how we will use your personal data and why:

  • To process any enquiries that you make we will process your personal data under the basis of legitimate interests and contract.
  • To process any orders or payments that you make we will process your personal data under the basis of contract and legal obligations.
  • To protect our business, our website and yourself from fraud or illegal activities we will monitor browsing activities under the basis of legitimate interests.
  • To deal with any queries, refunds or complaints we will process and store personal data for six months under the legal basis of legal, contractual and legitimate interests.
  • To ensure we are meeting customer needs and to inform you of improvements or changes to our products and services. We do this under the basis of legitimate interest.
  • If appropriate we might process your personal data to share with law enforcement under the basis of legal obligations.
  • To process your order/service it may be appropriate to share your data with a third party (such a delivery firm) otherwise we would be unable to fulfil your request.


A cookie is a small file which asks permission to be placed on your computer’s hard drive.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes (all data is anonymised) and then the data is removed from the system. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Declining cookies may limit the way that you are able to interact with our website.


When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.


We may collect the following information:

  • Name and job title
  • Contact information including address, postcode, phone number and email address
  • Purchases and orders made by you
  • Your communication and marketing preferences
  • Other information relevant to customer surveys and/or offers
  • Information gathered by cookies in your web browser
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To provide goods and services to you, through our internal record keeping;
  • To manage any registered account(s) that you hold with us;
  • To verify your identity;
  • For crime and fraud prevention, detection and related purposes;
  • To contact you electronically about products and services which we think may interest you or changes to these products and services
  • Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
  • We may use the information to improve our products and services


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use a secure server which is fully GDPR compliant.

Whenever we collect or process your personal data, we’ll only keep it for as long as necessary for the purpose for which it was collected. At the end of the retention period your data will be deleted or anonymised so that it can be used in a non-identifiable way for statistical analysis.


We will not sell, distribute or lease your personal information to third parties unless we have your consent or are required by law to do so. We will only share your data with others in the following circumstances:

  • We may share your personal data to other companies in our group if we sell our business
  • To third parties to complete a service or product delivery that you have requested.
  • In cases where the law dictates that we must


You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer John Riches at, this will be free in most cases.


You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by e-mailing us on at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of service purchase or other transactions.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We keep our privacy policy under regular reviews and will place any updates on this web page. This privacy policy was last updated on 22nd of February 2022


Please contact us if you have any questions about our privacy policy or information that we hold about you:

Email us at:

Phone us on: 01823 665504

Or write to us at: Vale Labels Ltd Unit G Monument View, Chelston Business Park, Wellington, Somerset TA21 9JF